Fidelity Life steps up for flood-hit Canterbury farmers

Fidelity Life steps up for flood-hit Canterbury farmers

Media release

4 June 2021

New Zealand’s largest locally-owned and operated life insurer Fidelity Life is helping its farming customers affected by the recent Canterbury floods with a special financial relief offer.

From today, Fidelity Life customers who are suffering financial hardship due to the impact of the floods on their farms can apply to have their premiums temporarily waived* for three months, with the potential to extend for a further three months, without affecting their insurance protection.

Fidelity Life Chief Customer Officer Peter Doherty says the company has a responsibility to look after its customers, particularly in tough times.

“We’re all about protecting New Zealanders’ way of life. Canterbury farmers affected by these floods will be facing shortages of livestock feed and crop washouts, placing financial stress on their businesses.”

Many Canterbury farmers are already dealing with drought, which is compounding the financial and emotional pressure, says Peter.

Fidelity Life has a close partnership with specialist rural insurer FMG, and together the two companies have a history of supporting farmers.

In 2015 Fidelity Life made a similar offer to its dairy farming customers who were hard hit by a fall in the farmgate milk price, and in 2018 premium relief was offered to farming customers impacted by mycoplasma bovis.

Peter says flood-hit Canterbury farmers with Fidelity Life policies should contact their financial adviser for information about the offer or contact Fidelity Life on 0800 88 22 88 or

Any other Fidelity Life customers facing financial hardship as a direct result of the floods are also encouraged to get in touch with their adviser to discuss how Fidelity Life can help.

“It’s important for the financial security of their families and their businesses that farmers keep their insurance protection in place, even when times are tough. This offer is a small thing we can do to help our farming customers get through this event”, Peter says.

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