Fidelity Life Sparks the Future of Life Insurance with commitments to adviser-led innovations
Media release
23 October 2025
Fidelity Life has delivered on its promise of an Engage like no other, unveiling a cinematic, adviser event, that reimagines how the life insurance industry connects, communicates, and evolves. Held in cinemas across New Zealand, Engage on Tour 25 is a keynote film that combines storytelling, technology, and strategic insight to launch a bold new mission: Spark the Future of life insurance.
At the heart of this mission is the company’s commitment to working alongside advisers to reignite the value of life insurance and spark meaningful client conversations. Fidelity Life has doubled down on listening to adviser feedback, launching a range of new initiatives designed to deliver greater value, simplify business, and elevate professional development.
“There’s a serious message behind the red carpet and superhero moments,” says Bronwyn Kirwan, Chief Commercial Officer. “We’re stepping up—together with advisers—to lead the change and spark the future of life insurance. Our new initiatives aim to reignite the importance of life insurance and spark even greater client conversations. The goal is to ensure that life insurance is considered by New Zealanders, when making financial choices in a tougher economic environment.”
Our adviser-led initiatives aim to reignite the importance of life insurance and spark even greater client conversations.
1. Value-add enhancements
- Cancer companion expansion is now available for Fidelity Life customers with a Life and Income Protection cover. Cancer companion complements existing treatment plans with holistic and evidence-based cancer coaching support programmes, access to world-leading cancer specialists and one-on-one mental health support.
- Cancer Caregivers programme: access to a new 6-12 week programme in partnership with Osara Health provides support to those caring for loved ones with cancer. This is also live.
- Online Will service: free access to an online Will service in partnership with Footprint NZ for new Fidelity Life customers purchasing an eligible Life cover and Group policy members - launching in March ’26.
2. Ease of doing business
- E-App improvements: quote sharing with admin teams and application numbers in confirmation emails are live. ‘Copy contact details’, removing specific dates in UW questions and sending auto reminders to customers for E-App Share are all coming soon.
- Underwriting innovations: no evidence required for lump sum special event increases, NT-proBNP blood test replacing ECGs for some customers and increased medical limits. Refer to the Underwriting guide for more info. These are all live.
3. Adviser development & growth
- Adviser Edge programmes: registrations open for Advice masters, Professional pathways, and Career connect.
- Digital maturity framework: A tool to empower advisers to assess their digital maturity across four key pillars: technology and data infrastructure, client engagement, digital leadership and culture, execution and operational enablement.
- Co funded Outward Bound leadership courses: four spots available for 2026.
- MDRT platinum sponsorship: continued support for global adviser learning.
4. Community connection
- We support who you support: a new grant-based programme backing the local clubs, charities, and community causes advisers care about. Applications open in November.
5. Thought leadership
- Cutting through: a new guide launching in November with strategies to maintain client engagement and protect business value.
6. Customer & adviser wellbeing
- Raise counselling access: free, confidential support for customers utilising hardship tools, and advisers navigating hardship, grief, stress, and more. Available now.
- Behavioural economics training: launching early 2026, delivering practical tools to improve conversation, communication and connection.
“These initiatives reflect our commitment to listening, innovating, and leading,” says Chief Commercial Officer Bronwyn Kirwan. “We’re here to support advisers, their clients, and their communities—because sparking the future starts with all of us.
“We continue to develop our core proposition. Over the past 12 months, we’ve brought out new cover types, added product enhancements and developed a new and sustainable pricing model. This year, we focussed on adding further value, driving greater differentiation and better protection for more New Zealanders.”
Fidelity Life invites advisers and partners to join the movement and explore the full suite of initiatives designed to protect, connect, and grow.
Let’s spark the future, together.
