About Us

In 1973 top adviser Gordon Watson had a vision to establish a New Zealand owned and operated life insurance company. Gordon founded Fidelity Life Assurance Company Limited on the principle of allowing advisers and employees to ‘have their say’ and provide direct input into the company and its products.

Today, Fidelity Life is still wholly New Zealand owned and we’re proud to carry on Gordon’s vision by staying committed to our core values and delivering exceptional products and service for our customers.

Being a Fidelity Life adviser, customer or employee means you are part of an extended family of New Zealanders. We have a wide network of talented people who are dedicated to making Fidelity Life a friendly, progressive and trustworthy insurance company.

Our people are inspired to live our values in order to do the right thing for our customers. Together, we are empowered to be brave, make a difference, do the right thing and celebrate our people.

Our place in the community

We continue to build on our reputation as a socially-responsible company and encourage our stakeholders to also help make a difference in our community and grow a more sustainable business.

We are proud supporters of the Leukaemia and Blood Cancer NZ and the Multiple Sclerosis Auckland.

Where to from here?

For more information, please view our Corporate Profile, and Annual Report. You can download a copy of the Annual Report here.

If you would like more personalised advice, including information and pricing on Fidelity Life's products and you do not currently have a financial adviser, please complete our 'Find an Adviser' form.