Why’s Fidelity Life offering me this – what’s it got to do with my life insurance / it’s just another marketing gimmick?

Life insurance has always been about protecting what’s most important, and people everywhere are increasingly conscious of their health and wellbeing. We also know customers want something tangible from their life insurer. So Fidelity Life has teamed up with a leading global digital health company Sharecare to help our staff, customers and advisers live longer, better lives.