Our Story

Who we are

Fidelity Life is a big-hearted, New Zealand company based in Auckland.

We’re a specialist life insurance provider for individuals, businesses and employers. Our purpose is to give New Zealanders’ certainty to enjoy a more rewarding life. Everything we do is driven by this purpose.

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We believe in independent financial advice

We believe that independent financial advice enables you to make informed decisions about your insurance protection. Together with a network of financial advisers, we are committed to reducing under-insurance while protecting our customers.

Fidelity Life was founded in 1973 by Gordon Watson and his wife Shirley to offer insurance products specifically designed for New Zealanders. And we’ve been delivering on this ever since. We’re Kiwi through and through.

We're here for a reason.

New Zealand has one of the lowest rates of life insurance in the developed world. Frankly, we don’t think this is good enough. We believe in lifting financial awareness and education for the well-being of our people and our communities.

We’re there for our customers when they need us. In the year to 30 June 2019 we paid $125.7 million in claims and have paid out a cumulative $1 billion in claims since we were founded in 1973.

We believe in people.

People are at the core of everything we do. Getting the right people for the job not only ensures we deliver great service for our customers, it means we have a team that are committed to upholding our values.

That's why we think our diverse and experienced tribe of around 250 people are pretty special. We genuinely try and live and breathe our values, every day. Together, we’re empowered to be brave, do the right thing, make a difference and celebrate our people.

Independent financial advisers

Independent financial advisers play an important role to help us provide you with what you need. They form a long-term relationship to help you maintain insurance protection that meets your changing needs. Trusted advisers also play a key role in demystifying the process, making sure you have peace of mind and, most importantly, supporting you when you need them.

We manage risk

Fidelity Life holds an A- (Excellent) financial strength rating from A.M Best. We’re sensible when it comes to managing risk and maintaining our financial strength.

We believe in quality.

Our scale and growth has been underpinned by strong adviser and strategic alliance relationships, excellent service and the successful acquisitions of Farmers Mutual Life, TOWER Life and Lumley Life books of business.  Consolidation strengthens the sector, and when done right benefits both customers and shareholders.


We're investing in technology

We’re investing heavily in technology and innovation. We remain committed to appropriate solvency and financial strength ratings.  There is a strong management team with good governance in place to drive and support these initiatives. 

We're investing in the future.

We’re a progressive company, investing in future growth because we believe this will protect New Zealanders’ way of life; delivering a better future for us all.